Towers Watson have been measuring the ROI for communications and change management for the last ten years. This report, their sixth, shows that those companies with the best practices are three and a half times more likely to significantly outperform their industry peers. There continues to be a strong correlation between effective communications and superior financial performance. This report and all its predecessors helps define or provide some guidance on what “effective communications” looks like e.g. a deep understanding of an organisations’s culture and workforce (which leads to an intelligent segmentation of the workforce), employee value propositions, investment in leaders as communicators etc.